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Kylie Jenner: Problem Child aka Question Mark: Because Lips by Kylie just recently came out it is a problem child. Lips by Kylie has a low market share in…


Problem Child aka Question Mark: Because Lips by Kylie just recently came out it is a problem child. Lips by Kylie has a low market share in a high growth industry. If Lips by Kylie invest heavily to gain market share, this strategy should work. Knowing that Kylie Jenner is an influential icon, this will help their market share. (Elizabeth Indriolo)



Kylie Jenner

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