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Kylie Jenner: According to social commerce site Polyvore, Instagram's matte lip army, aka the "Kylie Jenner Effect," is very real. Polyvore …


According to social commerce site Polyvore, Instagram's matte lip army, aka the "Kylie Jenner Effect," is very real. Polyvore published its annual report evaluating data from its 20 million monthly active users and listed Kylie Jenner as most influential in both fashion and beauty trends of 2016.



Kylie Jenner

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